Focusing on model and product video, highlight brow trends while focusing on Sephora Canada’s top assortment. Drive traffic to the makeup category and build awareness of exclusive/differentiated assortment at Sephora.
KPIs (Traffic):
6.6M impressions, meeting targeted click rate of 129k
Site traffic was driven unexpectedly by an older (55+) audience than targeted, but sales remained among younger audiences
Role
- Conceptualization
- Video and Photography Art Direction
- Strategy
- Research
- Storyboarding
- Digital Design
- Motion Graphics
- Digital Production
Owner
