Create a holistic multi-channel Lunar New Year campaign that inspires Asian-Canadian clients to purchase prestige beauty products at Sephora.

We encouraged families to honour and cherish memories of past celebrations, and also to embrace the power of re-imagining traditions, creating new memories, and connecting in different ways.

As we closed the curtain on a year filled with unprecedented challenges and uncertainty—we welcomed the start of a new year with positivity, strength and hope.

Strategy Magazine – 2021 Brand of the Year: Sephora Canada

Strategy Magazine – Sephora plays the storyteller for Lunar New Year

Fashion Magazine – Sephora Canada Launches Lunar New Year Campaign

Role

  • Conceptualization
  • Digital Design
  • Motion Graphics
  • Print Design
  • Product Styling
  • Prop Styling
  • Digital Production
  • Print Production Management
  • Pattern Design